The last couple of years have seen a significant increase in web traffic on our own event website; on the event Facebook site and on the event Twitter blog and this traffic is creating more interest in the rally than ever before. Spectator interest on all the internet channels was way up in 2011 and so was interest from the press and media.  Therefore we expect competition for accreditation to be fierce in 2012 and your application will need to show how you can help us reach new audiences for our event.  Although we do not yet have a published route for 2012 it's safe to say that we will be starting in Yorkshire, finishing once again in Carlisle and be visiting Northumberland, Scotland and Cumbria on the way with a number of new stage locations planned.